We have built our company around core values:
We provide advisors, their clients, and other investors with leading-edge innovation, offering better ways to invest made possible by the power of technology.
We act with the highest possible integrity and openness. No matter what the issue, we do our best to provide full disclosure and eliminate jargon and legalese.
We promote smarter investing by enabling cost-effective and easy customization, diversification and tax efficiency, and by offering highly unique products and services designed to help all our customers become more successful investors.
Securities and anti-money laundering laws require us to collect and verify personal information of our clients such as name, address, age, date of birth, social security number (SSN), employer, employer’s address, income and net worth, and in certain instances, a driver’s license or passport so that we can identify you and review certain activities that you may conduct on our website. In addition, in certain circumstances we may ask for other personal and financial information in order to permit you to invest in privately placed securities or provide you with access to other brokerage services we may offer. Your personal information includes transactional data we have collected through your use of our website(s) such as transaction history and performance. We collect other information to enable us to provide you with optional services we offer that you may choose to use. For example, if you wish to transfer money into your account through an electronic funds transfer, we ask you for information about your bank account. We keep all such personal information secure and do not use it for any purpose other than what we disclose to you.
We maintain physical, technical and administrative controls in keeping with securities industry standards and practices that are designed to protect your personal and financial information. We review and adjust these safeguards as necessary in response to customary practices in the securities industry. Your account information is only available on the portions of our website that are accessed after a login using our security protocols.
We protect the transmission of information from your computer to ours through encryption. To gain access to our website you must use a browser with a minimum of 128 bit encryption and secure cipher.
We do not share personal information about our customers with unaffiliated third parties for the purpose of marketing their products and/or services. Sometimes, however, we must share your personal and financial information with other service providers. For example, we use outside vendors to keep your cash deposits and provide you with checking services. These vendors must have information about you and your account to provide these services. As another example, to prevent our website from being used by money launderers, we use one or more vendors to verify the identity of each account applicant and to verify that the applicant is not flagged by the Department of the Treasury Office of Foreign Assets Control or identified on any other government list that would prohibit us or limit our ability to do business with you. Whenever we share information about you and your account with an outside vendor, we require the vendor to keep your information confidential and prohibit use for their own purposes.
Based on the nature of your relationship with us, we may exchange information with other third parties. If we provide workplace services to your employer or plan sponsor, we may exchange any information received in connection with such services with your employer or plan sponsor or others they may authorize. If you conduct business with us through your investment professional, we may exchange information we collect with your investment professional or with others they may authorize. If you access our services through an introducing broker who uses us to provide clearing services we may exchange information we collect with the representative who services your account and personnel at the introducing broker so they can provide services to you.
As required by law, we will also provide your information to the Internal Revenue Service, the Securities and Exchange Commission (SEC), other regulatory or government entities, or as otherwise required pursuant to judicial or other government requests for information, subpoenas, warrants, or orders.
We use aggregated information to continue to improve our website and to provide innovative financial services. We may share such aggregated information with our customers, affiliates, vendors, product and information providers, or other individuals or entities for commercial or academic purposes. Aggregated information is information about our customers in general or about groups of customers in general. Aggregated information does not identify the personal or financial information of any individual customer.
We are a registered self-clearing broker/dealer and must comply with SEC regulations. The SEC requires us to keep different types of customer information for varying periods of time, typically ranging from three to six years. In addition, as a prudent business practice, we keep some information for longer periods of time so that the needs of customers and the brokerage are met.
We keep our costs, and your costs, down by using email to communicate with you. For example, we will email you to tell you that your monthly statement is available on our website and to send you other legally required notices. We also may use email to notify you of activity in your account or of new features, products or services that may affect the way you may be able to use the website. We will not, however, transmit confidential financial information through email.
We deliver all account alert emails to your Message Center on our website and, by default, we may also send copies of all emails to the primary email address associated with your account. You can instruct us not to send copies of emails to your primary email address, except for certain alerts, by changing the Notification Settings in your Message Center.
Messages sent to us through the Contact Us page on our website are secured with the same technology we use for account information. We cannot guarantee the security of messages you send directly to us addressed to our various email domains.
Most information—your password, mailing address, email address—can be changed by logging into your account. Depending on the personal information you update, we may send you an email to confirm that you made the change. We do not enable users to change their name, date of birth, social security number (SSN), or username. If you need to change your name, date of birth, or SSN, contact us. We urge you to review the information we have on record by logging into your account at least annually and to update it whenever there is a change to the information you have provided us.
Use of do-not-track mechanisms that may be built into your web browser are not supported, and your use of a do-not-track mechanism will not disable activity tracking on our website. You can refuse or delete cookies. Most browsers and mobile devices offer their own settings to manage cookies. If you refuse a cookie when on our websites, or if you delete cookies, you may experience some inconvenience of our websites.
Our website automatically collects logs based on information available to us when you use our website(s). For example, we collect browser types to ensure that our website performs well for different browsers. We also collect access times for regulatory reasons and to continually improve the design and operation of our website(s). We limit access to this information and keep it confidential, except as we determine necessary to properly maintain your account or as required by law. When you visit our website(s), we capture and retain the IP address of the device you are using and may collect other device information to identify the device. An IP address does not identify you or your personal information. It is used primarily for security purpose but also may be shared with the SEC, other regulatory or government entities, or as otherwise required pursuant to judicial or other government requests for information, subpoenas, warrants, or orders.
We collect your name and email address, as well as the name and email address of your friend if you use our Tell-a-Friend feature. The email we send your friend will identify you as the sender. We may send both you and your friend follow-up promotional messages.
We do not open accounts for people under the age of 18 unless the account is a guardianship or other trust account. We take steps to verify the identity and age of account applicants, which involves passing personal information to certain vendors as described above.